Interview with David Gordon on modeling - Part 3

I recently attended an advanced modeling course with the Northern School of NLP. The course was run by David Gordon one of the founders of neuro linguistic programming and who has spent more than 30 years developing the field of modeling.  In this 7 min interview (part 3 of 3) David explains what what it takes to be a good modeler and how a lack of understanding of its benefits means that companies are losing out.  You can find out more about David's work and his new book 'Expanding your World' on http://expandyourworld.net/